"I've worked with Caleb for over ten years on several projects including the successful Yes on B campaign, and I can't imagine a better partner.
Caleb is unique among consultants. He understands the broad goal, maps out the tasks to get there and implements the activities that make it happen. His public, community, government, and media relations skills as well as his strategic thinking and hard work make him a pleasure to work with. I highly recommend CDA Strategies." Susan Henderson, Planning & Oversight Commitee Co-Chair
Berkeley Schools Excellence Program
Yes on B Campaign
Vision: To pass a school parcel tax to reduce class size, fund libraries and other valuable school programs.
Challenge: The measure required a two-thirds vote and was opposed by antitax advocates who felt Berkeley residents are overtaxed already.
Solution: CDA Strategies managed the campaign, which isolated the opposition with a message that “everybody agrees” about supporting the public schools. We collected endorsements from people on “both sides” of the political fence to illustrate that point. We also conducted a well-organized, grass-roots campaign of parents and students to raise money and campaign door to door.
Success: The measure won with 72 percent of the vote.
