Arctic Climate Impact Assessment

Vision: The Arctic Council, a high-level intergovernmental forum, released the Arctic Climate Impact Assessment, the work of more than 300 international scientists detailing how Arctic warming is affecting global climate.

Challenge: Faced with a very short timeline and a limited budget, San Francisco-based Resource Media hired CDA Strategies to help generate national media coverage for the report’s release.

Solution: Working with Resource Media, CDA Strategies coordinated a large group of international scientists in several time zones, organized a successful press conference at the National Press Club in Washington, DC and handled media inquiries from around the world. Importantly, we framed the release of this report as the “definitive scientific consensus report” effectively ending the “debate” over global warming.

CDA Strategies gained national coverage for the release of the “Arctic Climate Impact Assessment” in a time when coverage of climate change was scarce. Coverage appeared in the New York Times, the Washington Post, Time Magazine and on major television networks and international media outlets.

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